Cool boys clothes for cool boys.
We’re Pretzel & Jam — a boys' clothing brand born from frustration and fuelled by creativity.
Coming soon.
People kept saying, “Boys don’t care about clothes.”
But if we teach them not to care—how can we expect anything different?
Stay in touch.
We’re so excited about what’s coming.
We’re working around the clock to bring cool boys’ clothing into the world — thoughtfully designed, style-forward pieces made just for them.
But hang tight — we’re nearly there.
In the meantime, sign up and tell us a bit about you, your cool boy(s), and what you’d love to see more of in boys’ fashion.
When we launch, you’ll be the first to know — and the first to shop.